Hi, I’m Kena,

Content Strategist | Project Manager | Digital Marketing & Branding Specialist.

Profile

  • Expertise Email marketing
  • Project management
  • QuickBooks
  • Employee engagement
  • Branding
  • Website management
  • Marketing and advertising
  • SEO
  • Social media management
  • Operating systems
  • Creative writing
  • Strong organizational skills
  • Computer literacy
  • Computer networking
  • Google AdWords
  • Software implementation
  • Graphic design
  • Content creation
  • Salon software
  • Social media marketing
  • Adobe Illustrator
  • Productivity
  • Video editing
  • Web design
  • Microsoft Office
  • Web analytics

EDUCATION

Southern University at Shreveport

Associate of Applied Science in Radiology
2004 to 2006

  • Dean's List Academic Achievement Award
  • GPA 3.86
  • Coursework in Psychology, Public Speaking, Biology

Certifications & licenses

Increase SEO Traffic with WordPress
February 2025 to Present

  • Update website for search engine optimization.
  • Edit webpage content, links, and images.
  • Edit headings, permalinks, and visibility.
  • Analytics
  • Marketing
  • Search Engine Optimization (SEO)
  • Web Development
  • Web Design

About

Experienced project manager with more than 15 years in business and operations management, now focusing in digital marketing, branding, and content development. Strategic online projects have shown to increase brand visibility, improve audience involvement, and promote growth. Skilled in coordinating marketing activities with corporate objectives, running cross-platform content strategies, and using creative software tools to simplify processes.

Combines technical knowledge in online management and social media strategy with a love of storytelling to produce measurable effect. Experienced in team leadership, difficult problem solving, and operational optimization via digital transformation and automation.

EXPERIENCE

Spa Concepts AVEDA Day Spa & Salon | Shreveport, La

Information Technology Operations Manager | September 2022 to Present

  • Develop and orchestrate marketing ideas and promotional campaigns to increase revenue and build clientele

  • Assisted in software implementation for clients in the salon industry, providing setup and initial training services.

  • Streamlined IT operations by implementing effective process improvements and automation techniques.

  • Increased online booking sales by $46,000.00 in the first year

  • Optimized resource utilization with effective capacity planning strategies, ensuring alignment with business demands

Paul Mitchell the School Shreveport | Shreveport, La

COMPUTER SYSTEMS MANAGER | June 2022 to September 2022

  • Upgraded network infrastructure to support increased bandwidth demands while maintaining high levels of reliability.

  • Streamline IT processes for enhanced productivity by overseeing hardware and software updates.

  • Coordinated IT training programs, empowering employees to effectively utilize company technology resources.

  • Spearheaded the migration of legacy systems to modern platforms, improving overall functionality and the user experience.

Shear Artistry Hair & Color Salon | Shreveport, La

SALON COORDINATOR Management | May 2016 to February 2022

  • Developed and maintained salon website, as well as all social media platforms

  • Promote products and services on social media platforms to increase reach, engage with potential clients, and showcase service portfolios, increasing sales by 27%

  • Improved salon efficiency by streamlining appointment scheduling and online presence.

  • Investigated new and emerging software applications within the beauty industry to design, select, implement, and use administrative information systems effectively.

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Born | Shreveport, La 1985

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